Client: Team Mustasch
As part of the Grand Public team
My part: Art direction, pattern design
Together with the team at Grand Public, I got the task to design head-turning cycling apparel to equip Team Mustach for their participation in the world’s largest recreational bike ride, Swedish Vättenrundan 2017. Team Mustach pedal to collect as much money and attention as possible for prostate-cancer, care and research.
The shape of the moustache, which has become a symbol for the fight against prostate cancer, is the key element in the design.
Behind the project are the companies Abloc, Bianchi, Craft, Thule, Team Tre Berg and Postnord. Together they are Team Mustasch.
Dressing a team for success while contributing to a good cause.
HvildmarkenVisual identity & illustration
Beskows – Brut NaturPackaging design
Sjöö Sandström x PippiPattern design
Huskvarna Folkets ParkVisual identity & illustration
BrahehusVisual Identity, Packaging Design
Hansa BorgArt Direction & Packaging Design
Vox HotelArt direction, Print design, Web design
VästanhemArt direction, Visual identity, Print design
Team MustaschArt Direction, Pattern Design
AblocArt Direction, Web Design, Animation