Freelance work 2022

Client
Beskows Drycker

Services
Concept development
Packaging design
Naming

Cred:
Copy - Cecilia Eklund
Visual ID - Neumeister

Beskow's Symfoni is a hybrid of virgin juice and craft cider. It is a tribute to the fruit, the craftsmanship and the growers. A drink that affects senses and emotions, without alcohol.

We needed to have storytelling in focus to be able to communicate a variety of definitions and claims, so we opted for a typographic approach. The design concept is rooted in Beskow as the composer of this tasteful symphony. The lines on the labels and top foil are inspired by sheet music and they create a framework for the typography. 

The packaging design needed to exude sophistication, party and humble luxury, yet have a clear connection to the existing product range. Another ask was to highlight Beskows on the packaging more than previous.

Beskows Drycker (Beskows Beverages) was founded in 2017 and has today a successful product line of non-alcoholic drinks, which has taken a clear position as premium on the market and is sold in Sweden's best restaurants.