Freelance work 2021
Visual identity & illustration
Strategy: Chrille Peterson, Sprint Works
Poject manager: Ellinor Hellberg & Karin Fröderberg, Honst
Photography: Linnéa Westergren, Honst
Hvildmarken is a restuarant close to nature, both food wise and as a place. The ingredients and inspiration comes from the Swedish flora and fauna. It is situated in a log house, framed by the forest, in the deep woods of Jönköping.
The visual identity has taken inspiration from the raw materials and the surroundings. I came up with a brand mark, which we call Hvilden. Hvilden is a hybrid of flora and fauna and acts as a mascot to represent the essence of Hvildmarken. The typography exists of organic and flourishing headlines contrasted by the classic typewriter font Courier to give that analouge, unpretentious feel. Overall, the look and feel is organic yet solid.