Freelance work 2021

Client
Huskvarna Folkets Park

Services
Visual identity & illustration

Credits
Strategy: Chrille Peterson, Sprint Works
Photography: Ellinor Hellberg, Honst 
Website: Papaja

Huskvarna Folkets Park opened in 1925 and has since been a venue for music, culture, festivals, theater, fairs, meetings and other events. There are several stages in the area, both indoors and outdoors.

In 2018, Huskvarna Folkets Park was awarded the Liveapan - Best venue in Sweden award.

I got the honor to design the visual identity for this magic place. The main focus was to create a visual extension of the venue that would appeal a broad target group. It felt natural to be inspired by the place itself – the history, architecture and land marks. Backstage, there are walls covered in posters from the opening in the 1920's until today,  I was intrigued by the eclectic typography and the analouge cut out collages which inspired the aesthetic of this identity. 

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HFP-IG-story

Press photos: Fredrika Eriksson (Sarah Klang), Tove Larris (Pettson & Findus), Petter ”Petorovsky” Eriksson (Thomas Stenström), 

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HFP-icons
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12
13-2
Wristbands
4
10
HFP-tee
14
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Caroline Franzén
hello@carolinefranzen.se
+46 709 89 22 56