Client: Vox Hotel

As part of the Grand Public team
My part: Assistant Art Direction, Web design, Print production, Iconography


Jönköping is one of Sweden’s leading hotel cities, thanks largely to the Elmia expo and conference center which attracts thousands of visitors every year. But even though the city has a consistent and high occupancy throughout the year, no new hotels have been added to the skyline for almost three decades. Not until one of the city’s developers recently decided to give it a go.
 
And so, in 2014 Vox Hotel opened its doors in downtown Jönköping, offering both efficient stays as well as deluxe suites with an amazing view over Lake Vättern. 
 
Proudly, we played a major role in branding this young and modern premium hotel. The project was a full-scale branding assignment, where we created everything from web design and facade signage to all interior communication including stationery, pictograms and the staff’s nametags.
 
xoxo.

Jönköping is one of Sweden’s leading hotel cities, thanks largely to the Elmia expo and conference center which attracts thousands of visitors every year. But even though the city has a consistent and high occupancy throughout the year, no new hotels have been added to the skyline for almost three decades. Not until one of the city’s developers recently decided to give it a go.
 
And so, in 2014 Vox Hotel opened its doors in downtown Jönköping, offering both efficient stays as well as deluxe suites with an amazing view over Lake Vättern. 
 
Proudly, we played a major role in branding this young and modern premium hotel. The project was a full-scale branding assignment, where we created everything from web design and facade signage to all interior communication including stationery, pictograms and the staff’s nametags.
 
xoxo.

02
17
screen_01
04
icons
4f105c27231267.56361beaa2fd3
11
02
03
09
18
05
08
07
06
20
13
16
15
10
14

More work

NivåVisual Identity

HvildmarkenVisual identity & illustration

Beskows – Brut NaturPackaging design

Asecsillustration

Huskvarna Folkets ParkVisual identity & illustration

BrahehusVisual Identity, Packaging Design

Hansa BorgArt Direction & Packaging Design

Vox HotelArt direction, Print design, Web design

VästanhemArt direction, Visual identity, Print design

Team MustaschArt Direction, Pattern Design

AblocArt Direction, Web Design, Animation

Design          Illustration          About          Shop



Caroline Franzén
hello@carolinefranzen.se
+46 709 89 22 56